BALANCING A RE-BRANDING 

 

Twenty-five years in, Pure Barre didn't just celebrate – it evolved. 

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The brand's 2026 anniversary became a natural inflection point for a comprehensive positioning refresh, beginning with a clear articulation of their "why" and translating that foundation into fully updated Brand Guidelines.

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Jill Nordquist worked closely with the Pure Barre team to elevate their re-branding gracefully. 

 

​​STRATEGY

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Revisit the current brand position/positioning to drive future growth by ensuring that Pure Barre remains relevant, resonant, and competitive.

— develop new vision and mission statements

— create updated brand pillars and values

— launch refreshed graphics, photography, and messaging framework

 

RESULTS

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Developed fully-revamped Brand Guidelines that:

— equip the brand to communicate more powerfully with new prospects

— continue to resonate with existing members, roughly 600,000 active clients

— promote strong and consistent branding for this 100% franchised system of over 600 studios globally 

— reinforce the brand's relevance for the next 25 years